Director Felix Brady’s style combines the best of technical wizardry and creative expression with an innovative approach that draws from traditional storytelling modes.

A minimal navigation interface that reinforces immersion with an emphasis on imagery.

Vignettes offer multiple preview to ease and speed up navigation process and avoid going back and forth product pages. It also compensates for the lack of rollover on phone and tablets.

The bespoke shopify theme is based on a simple yet flexible design system to ease content creation and updates.

Recognized as one of fashion's most influential figures, Carine Roitfeld has transcended the boundaries of style and image over the past three decades. We’ve been approached to renovate her online boutique.

Art Direction, Webdesign, Development, Shopify